Pure Victoria Street

Pure, 131 Victoria Street, London, SW1E 6RD

Pure is all about great food and their mouth-watering menu is freshly prepared on-site, just-in-time to be eaten. Fresh bread and pastries are baked in-store every morning and wheat bran wraps, wholegrain flatbreads and bagels and salads are handmade to seasonal recipes. With a wide range of hot food for chilly days, Pure’s delicious menu is perfect for breakfast or lunch at any time of the year.

Pure also offer a catering service and deliver their wholesome and beautifully presented food in smart recyclable wooden boxes, available to order online.  

All of Pure's ingredients have been meticulously selected to ensure that they do not contain unnecessary preservatives, additives, sugar, salt or fat.

Pure is also located at Nova Food Victoria. Find out more here.